New thinking, valuable technology services and a consumer-centered strategy will set the MLS of the future apart and increase its value perception as it begins to drive tangible benefits, such as brand exposure and leads, to its membership.
MLS 5.0 must then become a must-go-to hub from which members will launch into and conduct a number of their key daily business activities. By positioning itself as a central channel to brokers’ and agents’ operations, the MLS’s role as a critical business ally—and potentially indispensable value contributor to business success—would have achieved the ultimate goal.
The key enablers will be secure online access technologies coupled with important partnerships and online communities.
Read more HERE at RIS Media.
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